HeyMetra 
Guides
How to connect AppsFlyer to Claude Code and ChatGPT
Two ways to ask AppsFlyer from Claude Code or ChatGPT: AppsFlyer's own MCP server, or one that also reads your subscription revenue. Steps for both.
Blog
Notes on MCP connectors, marketing data, and what an AI assistant can and cannot reach, from the HeyMetra team.
Guides
Questions app owners can ask Claude about their numbers
What a mobile app owner can ask Claude or ChatGPT once Adapty, RevenueCat, App Store Connect and AppsFlyer are connected, and why the revenue figures differ.
Guides
What is MCP? The Model Context Protocol in plain words
MCP is an open standard that lets an AI assistant reach the apps and accounts you already use. What it is, where it came from, how it works, what it changes.
Comparisons
HeyMetra vs AdKit: ads-only MCP, or one that reaches revenue
AdKit is a remote MCP server for ad accounts. HeyMetra also reaches where the money lands: store orders, CRM pipeline, subscriptions and search traffic.
Product
Are MCP connectors safe? The four questions worth asking
An MCP connector gives an assistant real access to a real account. What makes one safe is the tool list, where the bounds live, and who approves a change.
Guides
ChatGPT for marketing: the copy-paste ceiling, and how to get past it
ChatGPT can reason about your numbers but cannot see them, so you paste. What connecting the accounts changes, and what it does not.
Comparisons
HeyMetra vs Supermetrics: pipeline, or the accounts themselves
Supermetrics moves marketing data into a warehouse or spreadsheet. HeyMetra exposes the accounts to the assistant you already use. What each is built to do.
Guides
What is an MCP connector? Standard vs custom
An MCP connector is one authorised account behind an MCP server. How a standard connector differs from a custom one, and when you need the second.
One connection, both sides of the question
Connect your accounts once, then ask from the assistant you already pay for.