Grok Connectors for marketing and revenue data

A Grok connector is a remote MCP server Grok can call while it answers you. HeyMetra is one: your marketing and revenue accounts behind a single connection.

Why Grok: The assistant people already have open in X. Like Claude and Perplexity, the connection is added once to the account rather than to a file.

Adding one in Grok

01
Authorise the accounts you want reachable. This happens once, in HeyMetra, and is the part that is the same wherever you ask.
02
In Grok, open grok.com/connectors → New Connector → Custom, and paste the address.
```
https://mcp.heymetra.com/mcp
```
03
Ask Grok something that needs one of the accounts. The model picks the tool; you never name it.

Worth knowing for Grok: xAI calls this “bring your own MCP”.

These interfaces move, and this one has moved before. Where a step here disagrees with what is on your screen, trust the screen — and tell us, so the page stops being wrong for the next person.

What you can connect today

Every account here can be authorised now and asked about from Grok. The connectors page carries the rest of the catalogue.

Google Search Console The queries you rank for, with their clicks, CTR and position. Trendyol Marketplace orders, listings and what Trendyol deducted. WooCommerce Orders, products and the store's own sales figures, from your own server. Zoho CRM Lead counts and the pipeline by stage, split into open, won and lost. Zoho SalesIQ Live chat volume, and how much of it went unanswered — not open yet. Zoho Marketing Automation What each email campaign sent, delivered and drew back — not open yet. AppsFlyer Installs, cost and revenue by media source and campaign. Adapty Subscription revenue, MRR, trials and refunds over any range. App Store Connect A day of App Store units, proceeds and downloads, per app and country.

Not in the table because nothing is read from them: Slack, Telegram and Email are destinations. Each adds one tool that sends to the place you linked, and Grok shows you the exact text before anything goes out.

Why one server rather than four

You can add several connectors to Grok at once, and for separate questions that works. It stops working when one question needs two of them: Grok has to call each in turn and reconcile the results itself, from whatever fits in its context, without knowing that one account's "conversion" and another's "purchase" are the same event. Holding the accounts behind one server moves that work to where the definitions are known.

Frequently asked

Where exactly is the setting in Grok?

grok.com/connectors → New Connector → Custom. It is added to your account rather than to a file, so it is there in every conversation afterwards and on every device you sign in on.

Is there anything specific to Grok I should know?

XAI calls this “bring your own MCP”. Everything else is the same as it is anywhere else: one address, the sign-in you already have, and the tools appear.

Does Grok support MCP?

Yes. Grok adds remote MCP servers from grok.com/connectors: New Connector → Custom, which asks for the MCP server URL. xAI calls this "bring your own MCP".

What can I connect Grok to for marketing data?

Any MCP server covering the account you care about. Most vendors now publish one for their own product; the difference between those and HeyMetra is how many accounts a single server can see — one, versus 16.

Where do I add an MCP server in Grok?

Grok adds remote MCP servers from grok.com/connectors: New Connector → Custom, which asks for the MCP server URL. xAI calls this "bring your own MCP". After that, Grok discovers the tools the server exposes and decides which to call while it answers you — you never name a tool.

Is a remote connector different from a local one?

Yes. A local one runs as a process on your own machine and stops when you close Grok. A remote one runs on the operator’s infrastructure and is reached over HTTP, so there is nothing to install and nothing to keep running — and the credentials live with the operator.

Can a connector change my ad account?

Only if it exposes tools that write. Every account you can connect to HeyMetra is read-only — none of them carries a tool that changes anything. The two things it can change are the delivery destination you linked and the approval queue itself, both named tool by tool on the connector page they belong to, and a send is held for your approval with its exact text on the card.

Other AI assistants

The same connection, from any of them. What differs is where the setting lives and what that app calls it — Grok says “connectors”.

All MCP servers for marketing data The directory

Use it from the Grok subscription you already pay for

There is no second model to buy here. The answering happens in Grok; HeyMetra supplies the accounts and the bounds on what a tool may do with them.

See pricing See the connectors