SEO analysis with Claude and Search Console: nine questions that replace an afternoon of filters

Search Console has the answers to most SEO questions about your site, but getting them out means filters, two date ranges and often a spreadsheet. Connect Search Console to Claude with HeyMetra and each of those checks becomes one question in plain words. Below are nine of them, with the question to copy and what to do with the answer. The examples follow an online coffee shop, and each one works the same in ChatGPT, Grok, Perplexity and Claude Code. A few of the examples below are shown in those AI assistants.

Set it up in a few minutes

1. Connect your site. In HeyMetra, choose Google Search Console, sign in with Google and pick your property.
2. Add HeyMetra to Claude. Add https://mcp.heymetra.com/mcp as a custom connector in Claude, or in ChatGPT’s developer mode. Grok and Perplexity take the same address.
3. Ask. Copy any question below and change the details to your site.

Everything happens in the browser, and the connection only reads, so Claude cannot change anything in Search Console. If you want to compare this with the do-it-yourself route, our guide to Search Console MCP servers lays both out.

One habit keeps the answers right: ask about full weeks or months that have ended. Google finishes its figures two to three days late, so “the last 7 days” asked today includes days with nothing in them yet.

1. Two pages competing for the same search

Two of your pages showing for one search can split the clicks. It can also be fine. Google’s John Mueller has said that “pages aren’t duplicates just because they happen to appear in the same search results page”. The case worth fixing is two pages that answer the same question.

Claude

Over the last three full months, which searches with 200+ impressions show two or more of our pages?

Read Search Console with HeyMetra

Four searches. The largest is “hand coffee grinder”: /products/hand-grinder gets 58% of 3,900 impressions at position 7.4, and /blog/best-grinder-for-pour-over gets 42% at position 11.2.

Page	Clicks
/products/hand-grinder	96
/blog/best-grinder-for-pour-over	31

Reply to Claude…

A product page and a buying guide usually serve different readers and can both stay. Two blog posts answering the same question are the ones to merge.

2. Pages seen more but clicked less

When a page’s impressions rise and its clicks fall, it is either showing up lower for broader searches or losing clicks to something above it.

You: Which pages had more impressions in October than in September but fewer clicks? Include their position for both months.

If the position fell, the page is reaching new searches it does not answer well yet. If the position held, look at what now sits above you. On question searches it is often an AI Overview, which Search Console’s own Generative AI report can confirm.

3. Searches you almost rank for

Searches where you sit 5th to 15th with real impressions are the easiest wins, because the page already ranks and a better title or a missing section can lift it into the top three.

The same HeyMetra connection works in ChatGPT. Here is this question asked there.

ChatGPT

Which searches did we rank 5th to 15th for over the last four full weeks, with more than 300 impressions?

Used HeyMetra · Search Console

Eleven searches qualify. The three with the most impressions are below. “low acid coffee” has the most room: position 12.6 and a 0.6% click rate on 1,400 impressions.

Search	Position
how to make cold brew at home	8.1
ethiopian coffee beans	6.4
low acid coffee	12.6

Ask anything

Then ask Claude to group them by page. One page often holds several of these searches, and improving it lifts all of them.

4. Pages slowly losing traffic

Content decay is a page losing a little every month. It never shows up as a sudden drop, so you only see it over a long stretch.

Grok uses the same connection too. Here is the decay question in Grok, with the answer drawn as a chart.

Grok

Which pages lost the most clicks compared with the same three months a year ago?

Read Search Console with HeyMetra

Five pages lost 2,340 clicks between them. /blog/french-press-guide fell the most, from 3,120 to 1,980, after slipping from position 3.1 to 6.8 for “how to use a french press”.

What do you want to know?

Compare with the same months a year earlier, so a seasonal dip is not blamed on the page. Search Console keeps about sixteen months, enough for one year-on-year comparison.

5. Questions people bring to your pages

Long, question-shaped searches are where AI Overviews appear most, and where being the source an answer quotes matters more than ranking third.

You: List searches from the last three full months that start with how, what, why, can, does or is, or contain “vs”. Group them by the page that ranks.

Look for questions with impressions but no page that answers them directly, and for pages that rank for a question but hide the answer under a long introduction. Google’s own advice on AI search asks for content that answers the question people asked.

6. Brand and non-brand searches

Clicks on your brand name mostly come from people who already know you. Non-brand clicks show what SEO brings in.

You: Our brand terms are [shop name], [misspelling 1] and [misspelling 2]. Split clicks for the last six full months into searches with any of them and all other searches, by month.

Google hides searches that very few people typed, and almost all of those are non-brand. The non-brand share in the answer is the minimum.

7. Pages Google has not indexed

Checking index status page by page in Search Console is slow. Claude can check a whole section in one go.

You: Take every page under /collections/ that had impressions in the last three months and check whether each one is indexed. For those that are not, what reason does Google give, and which page did it choose instead?

Google allows 2,000 of these checks per site per day, so on a large site ask section by section.

8. After a core update

When traffic drops around a core update, first check whether the drop lines up with the update’s dates and where it sits.

You: The May 2026 core update ran from 21 May to 2 June. Compare clicks per page for the two full weeks before 21 May with the two full weeks after 2 June. Which sections of the site lost the most?

Google publishes the dates on its Search Status Dashboard. The answer shows where the loss is. It does not prove the update caused it; a site change or a seasonal dip can land in the same weeks.

9. Search clicks next to what visitors did

Search Console data ends at the click. Whether those visitors stayed and bought is in Google Analytics 4. Connect GA4 to the same HeyMetra workspace and one question reads both. This one is asked in Perplexity, through the same HeyMetra connection.

Perplexity

For our top landing pages from search last month, show search clicks next to engaged sessions and purchases.

Read Search Console and Google Analytics with HeyMetra

/blog/cold-brew-guide gets the most search clicks, 4,210, but only 31% of its sessions are engaged and it brought 12 purchases. /collections/ethiopia gets 1,880 clicks, 64% engaged and 41 purchases.

Page	Clicks → purchases
/blog/cold-brew-guide	4,210 → 12
/collections/ethiopia	1,880 → 41
/products/hand-grinder	1,640 → 37

Ask a follow-up

A click and a GA4 session are counted differently, and cookie banners keep some visits out of GA4. Compare the pages with each other rather than matching the numbers exactly.

Before you act on an answer

• Check the dates. The answer should say which days it covers; if it does not, ask.
• Check by page for totals. A total of named searches is always lower than a total by page, because rare searches are hidden.
• Treat causes as a lead. Search data shows what changed and where. Why it changed usually needs a look at the live results and at your own recent changes.