Ask your AI where your Google Ads budget went
Google Ads shows you what you spent. It takes a lot more clicking to find out what the spend brought back. This connector is for asking your own AI assistant instead: which campaigns spent the most last week, how return on ad spend moved, and which ones spent without a single conversion.
When Google Ads opens, you will connect it to Claude, ChatGPT, Grok, Perplexity, Claude Code, Codex, Cursor or Antigravity, with one connection.
- Google AdsSoon
- WooCommerce
- Zoho CRM
- ShopifySoon
HeyMetra
Claude Read Google Ads with HeyMetra Who it’s for: Agencies · Marketing teams
Ask, and have it done
Questions
- Which campaigns spent the most last week, and what did they return?
- How does this month's ROAS compare with last month's?
- Which campaigns spent in the last 30 days without a single conversion?
- Which search terms did we pay for last week, and did any of them convert?
Actions
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Raise or lower a campaign's daily budget
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Pause a campaign that spends without converting
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Turn a paused campaign back on
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Add a negative keyword to stop paying for a search that never sells
Your assistant tells you in one line what it will change, and nothing reaches the account until you say yes in the chat. HeyMetra cannot undo a change afterwards. What to ask any connector that can make changes
What Google Ads is
Google Ads is Google’s advertising platform for search, display, YouTube, and Performance Max campaigns. It’s where most businesses spend to reach customers actively searching for what they sell.
Spend and results by campaign
Cost, clicks, impressions and conversions for any period, by campaign, day, device or network, with cost per click and cost per acquisition worked out.
Return on ad spend
What the spend brought back as conversion value, and how that ratio moved week to week, so a campaign that got more expensive is visible before the month closes.
Campaigns that spent for nothing
The ones that paid for clicks in the last 30 days without a single conversion. It is the question the Google Ads screen makes you build a filter for.
Frequently asked
What will I be able to ask?
Spend, clicks, impressions and conversions, plus cost per click, cost per acquisition, return on ad spend and click-through rate, by campaign, day, device or network. For example, which campaigns spent in the last 30 days without a single conversion.
Will it pause campaigns or move budget on its own?
No. A budget or pause change comes back as a proposal with the exact change written out, and it waits for you. Nothing is sent until you approve it, and you can turn changes off on the connection altogether.
I manage several client accounts through a manager account. Will that work?
Yes. Pick the client account whose spend you want to ask about. If it sits under a second manager account, the connection records the one in between when you pick it, so choose it from the right branch of the list.
Why is the spend in a currency I did not expect?
Every Google Ads account reports in the currency it was opened in, and the answer uses that one. If two client accounts run in different currencies, ask about them separately rather than as one total.
Works well with Google Ads
Google Ads tells you what a click cost. Whether that click bought anything is in the store or the CRM it led to, and asking across both is the question this connector is for.
A tool that reaches ad accounts and nothing else stops at that first half. It is the whole of HeyMetra vs AdKit, the ads-only option this one is most often weighed against.
Setting it up 4 steps. You sign in on the provider, so no password reaches us.
Four steps, all on Google's screens. The one to get right is the account: pick the client account that holds the campaigns, not the manager account above it.
- 1
Sign in with the Google account that can already see the ads
Choose Google Ads on the Connections screen. Google's own sign-in follows; your password never reaches HeyMetra and the token it issues can be revoked from your Google account at any time.
Google Ads access is per person, not per company. If you cannot open the account in ads.google.com with this sign-in, HeyMetra will not see it either.
- 2
Pick the account, and know which kind it is
Google Ads has client accounts, which hold campaigns, and manager accounts (MCC), which hold other accounts. Pick the client account whose spend you want to ask about.
A manager account reached through another manager needs the one in between named on the connection, which HeyMetra records when you pick. This is why an account chosen from the wrong branch of the tree answers with nothing.
- 3
Grant the one scope Google shows
Google asks for one permission, and it covers both reading performance and changing a campaign. Google does not split the two.
So the split is HeyMetra's: every write goes to the approval queue and shows you the exact change before anything is sent. Turning the write capability off on the connection is the stronger version of the same thing.
- 4
Add HeyMetra to the assistant you use
Claude, ChatGPT, Grok, Perplexity, Claude Code, Codex, Cursor or Antigravity. Questions are answered there; a change comes back written out in your assistant, and nothing happens until you say yes there.
Then add HeyMetra where you ask
When it does not work 3 common problems and how to fix each one.
Two things are known to go wrong with Google Ads: an account missing because the person signing in was never invited to it, and figures in a currency you did not expect.
- The account list is empty, or the account you want is missing.
- The Google user who signed in does not have access to it. Google Ads permissions are granted per user per account.
- Have the account's administrator invite that Google user in Google Ads, then connect again.
- Figures are reported in a currency you did not expect.
- A Google Ads account has its own currency, fixed when it was created, and it need not match the business's.
- Nothing to fix. Every answer states the account's currency. Do not add figures from two accounts together unless they state the same one.
- It worked and now asks for a reconnect every few days.
- The sign-in Google gave HeyMetra expired sooner than it should. This is on our side, not a problem with your account.
- Reconnect, and tell us if it keeps happening: ask your assistant to send HeyMetra a report, or write to us. It is ours to fix, not yours.
Google Ads is not available yet
Tell us you want Google Ads, and what you would ask it. We will write to you when it opens.