Connect Amazon Seller Central to Claude and ChatGPT, next to your store and ads

If you sell on Amazon, Amazon Seller Central is rarely the only account you run. There is your own store, the Google Ads that send people to it, Google Analytics, the payments. HeyMetra puts all of them behind one address that Claude, ChatGPT and the other AI assistants use, so you can ask what Amazon’s fees took next to what your own store’s ads cost. Connecting Amazon Seller Central takes a few minutes.

Connect Amazon Seller Central in a few minutes

HeyMetra’s Amazon Seller Central connector is a hosted MCP server, so there is nothing to install:

1. Pick your Amazon store. Choose Amazon Seller Central on the Connections screen and pick the store you sell in, such as the US, the UK or Germany. Here you also choose whether your AI assistant may propose changes.
2. Approve HeyMetra in Seller Central. Amazon opens its own approval page. Sign in with your Seller Central account and approve; there is no key to copy.
3. Add HeyMetra to your AI assistant. Add https://mcp.heymetra.com/mcp as a custom connector in Claude, or in ChatGPT’s developer mode. In Claude Code it is one command.

The same address works in Claude, ChatGPT, Grok, Perplexity, Claude Code, Codex, Cursor and Antigravity. Connect your other accounts once and they answer through it too. Every plan starts with a seven-day free trial. Amazon Seller Central is in beta at HeyMetra.

Amazon next to your store, ads and analytics

Here is a question in Claude that reads Amazon, WooCommerce and Google Ads at once, for a seller of kitchen and home goods:

Claude

Last month, out of every $100 we sold, how much went to Amazon’s fees, and how much did Google Ads cost us for sales in our own store?

Read Amazon, WooCommerce and Google Ads with HeyMetra

On Amazon, fees took $31 of every $100: $15 referral, $14 FBA and $2 storage. In your store, Google Ads cost $19 per $100 of orders. Amazon’s fees came to $12 more per $100 than Google Ads cost in your store, and your store sold a third as much. Payment fees and Amazon ads are not in these figures.

Channel	Cost per $100 sold
Amazon fees	$31
Google Ads for your store	$19

Reply to Claude…

ChatGPT uses the same connection. Here it reads returns from both channels:

ChatGPT

Which products were returned most this month on Amazon and in our store, and what reasons did Amazon buyers give?

Used HeyMetra · Amazon, WooCommerce

The Linen Apron leads on both: 23 returns on Amazon, where most buyers said it runs small, and 9 in your store. The Wool Throw comes next with 11 Amazon returns, mostly “color not as pictured”. The product photo is the first thing to check.

Ask anything

Each Amazon store you sell in is its own connection, and Grok reads two of them side by side:

Grok

Which products sold well on Amazon Germany last month but have no listing on Amazon UK?

Read Amazon UK and Amazon Germany with HeyMetra

3 of your top ten in Germany are not listed in the UK: the Steel Water Bottle sold 410 units, the Enamel Mug 260 and the Beeswax Wraps 180. None of them has FBA stock in the UK, so a UK listing also needs a first shipment there.

What do you want to know?

A few more that work well:

• Which products run out in FBA this month, and which of them are we still advertising on Google Ads?
• Which pages on our site get the most visitors from Google search for products we sell mostly on Amazon? This one adds Google Analytics 4 and Search Console.
• How much did Amazon pay out last month, and how does it compare with what Stripe paid out for our store?
• What did Amazon charge in fees by type last month, and which products paid the most?

Accounts that connect to the same place

Amazon is one of more than twenty accounts HeyMetra connects, each with its own sign-in:

• Your own store: WooCommerce.
• Ads: Google Ads, in beta.
• Search and analytics: Google Analytics 4, Search Console and PostHog.
• Payments: Stripe.
• CRM and team: Zoho CRM, Slack and email.

You add HeyMetra to your AI assistant once. Each account you connect afterwards answers through the same address.

Amazon Selling Partner in Claude

Amazon lists its own connector, Amazon Selling Partner, in Claude’s directory. It was added in September 2026 and is in beta, and it connects your Seller Central account to Claude. It answers about sales, inventory and listing performance, and asks you to approve each action.

It covers Seller Central. If Amazon is the only account your questions need and you work in Claude, it is a good place to start. If your questions also reach your own store, Google Ads or Google Analytics, connect Amazon to HeyMetra with those accounts. HeyMetra’s address also works in ChatGPT, Grok, Perplexity and the rest.