HeyMetra Cookie Policy
Last updated: July 26, 2026
What are Cookies?
Cookies are small text files stored in your browser when you visit a website. They help make our site work efficiently and let us understand how it is used so we can improve it.
Types of Cookies
Essential Cookies
These are strictly necessary for the site to function. When you sign in, the HeyMetra application sets a session cookie to keep you authenticated for the duration of your session. We also store your cookie choice itself, so we do not have to ask again on every page. Essential cookies do not require consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
heymetra-consent | HeyMetra | Remembers whether you accepted or declined cookies, shared across heymetra.com and app.heymetra.com so you are asked once | 1 year |
Analytics Cookies
We use Google Analytics, loaded through Google Consent Mode, to understand how visitors find and use our site. Analytics cookies are set only after you accept them in our consent banner. If set, they include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors | 2 years |
_ga_<id> | Google Analytics | Persists session state for a specific property | 2 years |
_gid | Google Analytics | Distinguishes visitors (short-term) | 24 hours |
Until you accept, Google Consent Mode keeps analytics storage denied, so these cookies are not set.
Advertising Cookies
Accepting also enables ad measurement: it lets us tell which campaign brought you to the site and whether that visit led to a sign-up, so we know which advertising is worth running. It does not build a profile of you for other advertisers, and we do not sell your data. These are set through the same Consent Mode gate as analytics. If set, they include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
heymetra-attr | HeyMetra | Stores the ad click identifier from the link you arrived on (for example Google's gclid) so a sign-up made days later can still be credited to the right campaign | 90 days |
_gcl_au | Stores ad click information for conversion measurement | 90 days |
Until you accept, Consent Mode keeps ad storage denied and no ad click identifier is stored.
Cookie Control
When you first visit the site we ask for your consent to analytics and advertising cookies; both stay disabled until you accept. Accept and Decline are a single choice covering both — declining leaves the site fully usable. You can change your choice any time — . You can also control, delete, or block cookies through your browser settings, or opt out of Google Analytics specifically with the Google Analytics Opt-out Browser Add-on.
Third-Party Services
We use Google Analytics for website analytics and Google Ads for advertising measurement, both loaded through Google Tag Manager. Google's use of data is governed by Google's Privacy Policy.
Contact
If you have questions about our cookie policy, please contact us at [email protected].
Updates
This cookie policy may be updated when necessary. We will notify you of any significant changes.