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Google Analytics 4

Soon

Ask where your traffic, conversions, and revenue really come from.

What is Google Analytics 4?

Google Analytics 4 (GA4) is Google’s analytics platform for understanding how people find and use your website or app. It’s the source of truth for traffic, conversions, and channel performance.

How HeyMetra works with Google Analytics 4

HeyMetra reads your GA4 property to answer questions about channels, funnels, and revenue — no custom reports to build. GA4 is a read-only source: HeyMetra only reads your analytics and never changes your property.

How to connect

Secure OAuth
  1. Open Connections in HeyMetra and choose Google Analytics 4.

  2. Click Connect to start Google’s secure sign-in — your password stays with Google.

  3. Sign in with the Google account that has access to your GA4 property.

  4. Grant read-only access to your analytics data — no write permissions are requested.

  5. Back in HeyMetra, ask about traffic, conversions, or funnels — grounded in your GA4 data.

What you can ask

  • Which channels drove the most conversions this month?
  • How did organic traffic trend over the last 30 days?
  • Which landing pages convert best?
  • Where are users dropping out of the funnel?

What it reads

  • Google Analytics 4 is a read-only source — HeyMetra reads it to answer questions and build reports, and never changes the account.

Frequently asked

Is the Google Analytics 4 connector available yet?

Not yet. Google Analytics 4 is launching soon; Google Search Console, Trendyol, WooCommerce, Zoho CRM, AppsFlyer, Adapty, App Store Connect, Slack, Telegram and Email are what works today. It appears in your workspace the moment it goes live, with nothing to do on your side.

What can HeyMetra answer about Google Analytics 4?

Ask where your traffic, conversions, and revenue really come from. For example: “Which channels drove the most conversions this month?” or “How did organic traffic trend over the last 30 days?”

How does HeyMetra connect to Google Analytics 4?

Over secure OAuth. You sign in on Google Analytics 4 itself, so HeyMetra never sees or stores your password.

Can HeyMetra change my Google Analytics 4 account?

No. Google Analytics 4 is read-only: HeyMetra answers questions from it and never writes back.

Other Analytics integrations

See all integrations See pricing

Google Analytics 4 is launching soon

Everything else on your plan works today, and Google Analytics 4 joins it the moment the connector goes live.