Meta Ads

What is Meta Ads?

Meta Ads runs your paid campaigns across Facebook, Instagram, and the wider Meta network. It’s where creative performance and audience targeting make or break your return.

How HeyMetra works with Meta Ads

HeyMetra reads your Meta ad reporting to answer questions about performance, spend split, and creative fatigue before it costs you. It can propose changes to your ad sets and ads, but each one is held behind an approval gate and only runs after you say yes.

1. 1

   Open Connections in HeyMetra and choose Meta Ads.

2. 2

   Click Connect to start Meta’s secure sign-in — authentication happens on Meta, never inside HeyMetra.

3. 3

   Sign in with the Meta Business account that owns your ad accounts.

4. 4

   Review the permissions Meta shows and grant read access to your ad reporting.

5. 5

   Return to HeyMetra and ask about your ad sets, creatives, or spend — grounded in your live Meta data.

What you can ask

• “Which ad sets are my best performers this month?
• “Where is frequency climbing while results drop?
• “How is spend split across campaigns right now?
• “Which creatives are showing fatigue?

Actions it can take

Every action is proposed first and runs only after you approve it — nothing changes in Meta Ads until you say yes.

• Pause a fatigued ad or ad set — proposed for your review first.
• Shift budget between ad sets toward stronger performers.
• Turn off an ad that’s draining spend, once you approve.