Google Ads

What is Google Ads?

Google Ads is Google’s advertising platform for search, display, YouTube, and Performance Max campaigns. It’s where most businesses spend to reach customers actively searching for what they sell.

How HeyMetra works with Google Ads

HeyMetra reads straight from your live Google Ads account to answer questions about spend, ROAS, and wasted budget — no report-building required. When a change would help, it proposes the exact edit and applies it only after you approve, so nothing touches your account without your say-so.

1. 1

   Open Connections in HeyMetra and choose Google Ads.

2. 2

   Click Connect to start Google’s secure sign-in — authentication happens on Google, so HeyMetra never sees or stores your password.

3. 3

   Sign in with the Google account that manages your ads and review exactly what HeyMetra is requesting.

4. 4

   Grant access. Read access powers your insights; any change to the account stays behind an in-app approval.

5. 5

   Back in HeyMetra, ask your first question — grounded in your live account.

What you can ask

• “Which campaigns wasted budget last week?
• “How does this month’s ROAS compare to last month?
• “Which keywords are spending with no conversions?
• “Where is my impression share dropping?

Actions it can take

Every action is proposed first and runs only after you approve it — nothing changes in Google Ads until you say yes.

• Pause an underperforming campaign — proposed first, applied only once you approve.
• Adjust a daily budget to shift spend toward what’s working.
• Change a bid or bidding target on a campaign you review.