AppsFlyer

What is AppsFlyer?

AppsFlyer is the mobile attribution and marketing analytics platform that ties installs, in-app events, and revenue back to the media that drove them. It’s the source of truth for mobile ROI and channel performance.

How HeyMetra works with AppsFlyer

HeyMetra reads your AppsFlyer data to answer questions about attribution, cost per install, and ROAS by channel in plain language — no dashboards to build. AppsFlyer is a read-only analytics source: HeyMetra reads your reporting and never changes your account.

1. 1

   In AppsFlyer, open your account and go to the API / Pull & Master API tokens section (under your profile or platform settings).

2. 2

   Generate or copy your API token.

3. 3

   Open Connections in HeyMetra and choose AppsFlyer.

4. 4

   Paste your API token (and app IDs if prompted), then save — it’s stored securely and never shown again.

5. 5

   Ask your first question — grounded in your live AppsFlyer data.

What you can ask

• “Which channels drove the most installs this month?
• “What’s my cost per install by media source?
• “Which campaigns have the best ROAS?
• “How many in-app purchases came from paid vs organic?

What it reads

• AppsFlyer is a read-only analytics source (read-only for now) — HeyMetra reads your attribution and performance data to answer questions and build reports, and never changes your account.